Mahindra has launched its first vehicle named Roxtor in the United States.
Roxor will be manufactured at Auburn Hillls Dertroit, Michigan.
Mahindra has invested 230 million dollars.
Indian automobile company Mahindra unveiled its new 2 seater off road SUV vehicle in the United States. Mahindra has named it Roxor. Mahindra’s new off road SUV Roxor will be manufactured soon at Mahindra’s new facility at Auburn Hillls Dertroit, Michigan. Roxor’s starting price will start from 15000 USD, which is about 10 lakh rupees in Indian currency. This off road SUV will be sold under the Mahindra North America (MANA) in USA. The Mahindra Roxor is basically based on Mahindra Thar but features are much different. Mahindra Roxor’s front end grill design is totally changed to avoid conflict between Roxor and American Jeep Brand. As compared to Thar, Roxor is very basic vehicle with no doors and without hard roof top because Roxor is targeted as off road vehicle in United States.
The Roxor will be featured with barebones (roll bars) and its interior will be decorated with steel dashboard, simple heavy duty seats and a grab handle for the passenger. The Mahindra Roxor will be fully load with heavy duty tools for off roading like light bars, winches and off road wheels. The guage cluster will be mounted in the middle of dashboard. Mahindra Roxor is basically based on Mahindra Thar but Roxor is 50 percent unique from it. Roxor is a highly customize vehicle which will offer in wide range of color.
Mahindra Roxor features a 4 cylinder 2.5 litre turbo diesel engine with 62 Break Horse Power. The Roxor will be available with manual gearbox with 4 wheel drive shifter. The Roxor will not be sold through Mahindra’s dealership in United States; it will be sold by powersports dealers.
Mahindra has invested 230 million dollars in Auburn Hills manufacturing plant and MANA. Mahindra has raised 300+ jobs in the Detroit area.
Since 1940, Mahinndra have been assembling the American willy’s in India for long time, used jeep name under licence, although at the launch of the Roxor, Mahindra automobile company no longer holds the rights to the Jeep brand, Mahindra made a reasonable reference to their American ties.
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